Inside The Mind Of The Consumer
- Mur - Lee Murphy
A handy guide to the basics of consumer psychology and behavioural economics, and how best to make use of it.
The concepts of marketing and consumer psychology have been around for centuries, under various different names and guises; people have always tried to sell things to each other.
Selling is a central part of the human condition. In his 2012 book To Sell Is Human, Daniel Pink wrote that
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